Restaurant CRM
The guest who cannot get through books the place down the street. MapleConnect answers your line during service, reminds every reservation, requests reviews after each visit, and brings lapsed guests back - CRM, AI voice, SMS, email, and booking in one system.
One system covers the whole front of house: the CRM holds every guest you have ever seated, AI voice answers the line during service, SMS and email bring people back, and online booking keeps the calendar full.
A restaurant CRM is a guest database you actually own, joined to the tools that work it: reservation reminders, win-back campaigns, review requests, and a record of every call and text. The economics are specific to this business. Margins are thin, Friday sells itself, and the profit hides in whether Tuesday’s room is half full - which comes down to how many first-time guests you can reach again and how many booked tables actually show.
MapleConnect is an AI-native CRM for restaurants. An AI voice agent answers the phone while your team is on the floor - it books tables, takes private event inquiries, and handles hours and directions, then logs everything to the guest record. Reminders go to tonight’s reservations, review requests go out after visits, and SMS and email campaigns reach the segments that matter: lapsed regulars, birthdays this month, guests who came once and never returned.
It stays out of the kitchen. MapleConnect runs the front office - capturing guests, answering the line, reminding, marketing, and logging every touch. The food, the service, the menu, and your health and safety obligations stay entirely with you, and dietary or allergy conversations always route to a person on your team. It works alongside your POS and reservation book rather than replacing them.
The problem
None of these show up on a P and L line. They are missed calls, empty eight-tops, and guests who never came back - the quiet leaks of a busy restaurant.
Friday at seven, the host is triple-sat and the line rings out. The caller does not leave a voicemail - they book the place down the street. You never learn how many covers walked, because a missed call leaves no record.
Delivery apps and reservation platforms sit between you and the people eating your food. You pay a commission to acquire the same guest twice, and the contact details that would let you invite them back directly are not yours to use.
An eight-top that ghosts on Saturday is revenue you cannot resell at eight o’clock. Confirmations and reminders work - but in a busy week they are manual calls nobody on the floor has time to make.
You have hundreds of past guests who liked the food and no way to reach them beyond a social post the algorithm shows to strangers. The win-back message that would fill the slow room never gets sent.
A working day
A representative day with MapleConnect behind the host stand. The software carries the phone, the reminders, and the follow-up in the background - the hours left to you are the ones spent on the floor.
Two callers who rang after close got an answer from the AI voice agent: one booked a four-top for Saturday, the other left a private event inquiry with a date and headcount that now sits in the events pipeline.
Reminder texts go to every reservation on tonight’s list. Two guests reply to move to tomorrow - tables you can resell this afternoon instead of empty seats at eight.
The win-back campaign messages guests who have not been in for two months with a midweek invitation. Replies land on the guest timeline, and a few book straight from the link.
Service is the part no software touches: the pass, the floor, the table that needs a visit from the chef. The phone, the reminders, and the follow-up are off your plate for the night.
Callers during the push get hours, directions, and a table for tomorrow without pulling a host off the door. One asks about a nut allergy on an existing booking - the note is saved and flagged for a manager to call back.
Guests from tonight’s seatings get a short thank-you text with a review link while the evening is still warm, and the birthdays mentioned at the table are saved to their records for next year.
What you get
Six capabilities, and each earns its place by taking over work a host, a manager, or an owner is otherwise doing by hand between seatings.
An AI voice agent picks up when your team cannot: it books tables, handles hours, directions, and parking, captures private event inquiries, and logs every call to the guest record. Allergy and complaint calls route straight to a person.
Every diner becomes a contact with visit history, preferences, birthdays, and marketing consent on one timeline - not a row in a reservation platform’s database that you pay to reach.
Confirmations and day-of reminders go out by text, changing plans takes one tap instead of becoming a no-show, and a booking page gives guests a direct channel that syncs with your calendar.
Targeted sends to the segments that move covers: lapsed regulars, this month’s birthday list, guests who came once and never returned. Every send and reply is logged to the guest record.
A timed text or email after the visit asks happy guests for a review while the meal is still fresh - building the recent, local reviews new diners check before choosing where to eat.
Event inquiries land in stages - inquiry, tasting, proposal, confirmed - with automated follow-up between each, so a buyout request is never lost to a slow email reply.
Hear it work
A representative evening call answered by the AI voice agent (illustrative, not a recording). Allergy and dietary questions always route to a person on your team.
Thank you for calling Bluestone Kitchen, this is the virtual host. How can I help you this evening?
Hi - do you have anything for six people tomorrow around seven?
Let me check tomorrow evening for you. I have a table for six at 6:45 or at 7:30 - would either of those work?
7:30 works. It’s my mom’s birthday, actually.
Happy birthday to her - I’ll make a note for the team. Can I get a name and a mobile number for the reservation?
Priya Raman, 555-0142.
Thanks, Priya. You’re booked for six at 7:30 tomorrow with a birthday note attached. Anything else I should pass along?
One of us has a pretty serious shellfish allergy. Can the kitchen handle that?
I’ve added the allergy to your reservation, and a manager will call you before your visit to walk through it with the kitchen - allergy questions always go to a person here.
That’s reassuring. Is there parking nearby?
There’s a public lot on Fifth Street half a block down, and street parking is free after six. I’ve texted you a confirmation with directions. See you at 7:30 tomorrow, Priya.
Perfect, thank you.
The shift
Playbooks
Automations shaped around a dining room, not blank templates. Every playbook starts from something that already happens in your week and finishes as covers on the book.
Trigger A reservation is booked for a peak night
Empty tables become reschedules you can fill, not surprises at eight.
Trigger A guest passes sixty days since their last visit
Midweek covers come from your own list, not a commission-charging platform.
Trigger A private dining or catering inquiry arrives
Event inquiries get worked like the checks they represent, not lost in an inbox.
Honest scope
A restaurant lives on food, service, and trust. MapleConnect is deliberate about which parts of that it touches.
MapleConnect captures guests, answers the line, reminds, markets, and logs every touch. The menu, the cooking, the service standards, and your pricing decisions stay entirely with you - and it works alongside your POS and reservation book rather than replacing them.
The AI voice agent records dietary notes and flags them for the team, but conversations about allergies, illness, or complaints always route to a person. Food-safety and health-code obligations remain with the restaurant, as they should.
Marketing consent can be captured and recorded, and opt-outs are honored across SMS and email, so campaigns run inside the permission guests actually gave. Your specific obligations under TCPA and local rules are for you and your counsel to define.
Pricing
Per-seat software charges a restaurant for every host, manager, and event coordinator who touches the guest list. MapleConnect is flat: the whole house works from one system at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
MapleConnect for neighboring industries
Put MapleConnect on the line tonight. Free plan to start, flat monthly pricing after, and free guided migration from the spreadsheets and platforms you use today.