Speed-to-lead on every source
Website forms, marketplace listings, ad leads, and missed calls get an instant text and email reply with qualifying questions - before the buyer books a drive somewhere else.
Automotive CRM
The automotive CRM that answers before the next lot does.
Car buyers send the same inquiry to three stores, and service customers call the next shop when nobody picks up. MapleConnect replies to every lead and call in seconds, books the test drive or the bay, and brings cars back on schedule - one platform where the phone line, the texts, the email, and the booking calendar all work off the same customer record.
- No credit card to start
- Free plan available
- Free guided migration
One system runs the front of the store: the CRM holds every buyer and service customer, AI voice answers the phones, SMS and email carry the follow-up and reminders, and online booking fills test drives and bays.
- CRM & pipelines
- AI voice agents
- SMS & email
- Online booking
- Automations
What an automotive CRM is really for.
An automotive CRM is software that organizes buyers, service customers, and open estimates into pipelines, then automates the follow-up between visits so nobody quietly moves on to the next lot or the next shop. The mechanics matter here more than most owners admit: internet leads go to several stores at once, a missed call rings the competitor next, and the service customer you already earned drifts to a quick-lube chain without a reminder.
MapleConnect is an AI-native automotive CRM. When a lead lands from your website, a marketplace listing, or a missed call, it replies by text and email in seconds, asks the qualifying basics - the vehicle, the timeline, whether there’s a trade - and books a test drive or a drop-off slot on your calendar. Between visits it runs the discipline nobody has time for: declined-work follow-up, maintenance reminders, and review requests after pickup.
The one thing it never touches is the work itself. Capture, response, scheduling, follow-up, and a clean log of every call and text - that is MapleConnect’s territory. Diagnosis, repair orders, parts, warranty decisions, and financing belong in your DMS or shop-management system, with the people qualified to make those calls; the CRM’s job is to get every buyer and every car to that side of the store instead of letting them stall in an inbox.
The problem
Where dealerships and shops quietly lose customers.
Nobody at the counter would call these failures; the day just moved fast. But a lead that waits an hour, a call that rolls over, and a reminder that never goes out are exactly how buyers and service customers end up somewhere else - one car at a time.
Internet leads shop three stores at once
A marketplace or website lead usually went to your competitors in the same minute. The store that replies first gets the conversation; the reply that waits until after the sales meeting reaches a buyer who already booked a test drive elsewhere.
The phone rings while everyone is under a car
Service advisors juggle the counter, the techs, and the line at the same time. Every call that hits voicemail during the morning rush is a brake job or a diagnostic that lands at the shop across the street.
Declined work disappears
The customer who deferred the timing belt or the tires meant to come back. Without a follow-up cadence, that someday work never returns - the estimate you already wrote dies in a drawer while the car ages on schedule.
No reminder, no comeback
Oil changes, inspections, and seasonal details run on intervals, but most stores leave the reminder to the customer’s memory. The chain down the road sends the reminder instead and keeps the car for good.
A working day
A day at the store, with the follow-up handled.
A representative working day with MapleConnect on the floor and at the counter. The AI carries the routine touches on its own; your team keeps the walkarounds, the appraisals, and the handshakes.
- 7:06 AMAI does this
Overnight leads already answered
Two marketplace inquiries and a website form from last night have a text and email reply, with the basics asked: which vehicle, what timeline, and whether there’s a trade-in.
- 8:20 AMAI does this
The morning rush skips voicemail
Three calls come in while the advisors are writing up drop-offs. The AI voice agent answers each one, books two bay appointments, and texts back the caller who hung up.
- 10:30 AMYou do this
You do the walkaround and the diagnosis
You spend the morning where judgment lives: the test drive, the trade appraisal, the scan and inspection - with the full inquiry history on one timeline instead of a pink message pad.
- 1:15 PMAI does this
Open estimates get a nudge
Every estimate that has sat quiet for three days gets a plain follow-up text, and one customer replies to book the rear brakes for Friday.
- 3:45 PMAI does this
Service reminders go out on schedule
Customers whose maintenance interval came due this week get a reminder with a booking link - the comeback business that used to depend on their memory.
- 6:40 PMAI does this
The line still answers after close
A caller with a no-start reaches the AI voice agent, leaves the vehicle details and a callback number, and is booked for a morning drop-off before you open.
What you get
Built for how cars get sold and serviced.
Each of these six earns its spot by doing a specific job on the sales floor or at the service counter. Anything that would not help sell a car or fill a bay did not make the list.
AI voice answering for the shop line
An AI voice agent answers 24/7, captures the vehicle, the problem, and callback details, books test drives and drop-offs, and logs the call. Diagnosis and repair pricing route to your advisors.
Pipelines for sales and service
Visual stages from new lead to delivered on the sales side and from estimate to approved on the service side, with every call, text, and email on the customer timeline.
Maintenance reminders that bring cars back
Interval-based reminders for oil changes, inspections, tires, and seasonal details, each with a booking link - repeat revenue on a schedule instead of a hope.
Online booking for drives, bays, and details
Customers self-book test drives, service drop-offs, and detailing slots against your real availability, with confirmations and day-before reminder texts.
Reviews and repeat business after pickup
A review request goes out after delivery or pickup, and past customers get campaigns timed to their vehicle - the trade-in conversation, the second car, the next detail.
Hear it work
A check-engine call, booked without a hold button.
A representative morning call answered by the AI voice agent (illustrative, not a recording). Diagnosis, repair pricing, and trade values always route to your advisors and technicians.
AI agent
You have reached Ridgeline Auto Care. I am the shop’s automated assistant, and I can get you on the schedule. What is going on with the car today?
Caller
Hey, my check-engine light came on this morning and the car is idling rough. Can someone take a look?
AI agent
We can get that checked out. Who am I speaking with - first and last name?
Caller
Marcus Bell.
AI agent
Thanks, Marcus. What are you driving - year, make, and model?
Caller
It’s a 2019 Honda CR-V.
AI agent
Got it. Is the light steady or flashing, and is the car drivable right now?
Caller
Steady, and it drives okay. What do you think it’ll cost?
AI agent
That depends on what the technician finds, so I won’t guess - diagnosis and pricing come from the shop after they scan it. The first opening for a drop-off is tomorrow at 8:00 AM. Should I book it?
Caller
Yeah, 8 AM works. Do I need to leave it all day?
AI agent
The service advisor will confirm timing when you drop off. That 8:00 AM slot is yours, and a confirmation text with our address is on its way to your phone. Was there anything else I can help with, Marcus?
Caller
No, that covers it. Thanks.
The shift
The same store, with and without it.
Before
- Marketplace leads sit until someone checks the shared inbox after lunch.
- Calls during the morning rush roll to a voicemail nobody replays.
- Declined estimates live in a drawer and never get a second look.
- Service reminders are a postcard once a year, if that.
- Customer history is split across the DMS, a cell phone, and paper repair orders.
With MapleConnect
- Every lead gets a reply in seconds and a booking link, around the clock.
- The AI voice agent answers, books the bay, and logs the call.
- Open and declined estimates run on an automatic follow-up cadence.
- Maintenance reminders go out on interval with a self-booking link.
- One timeline per customer holds every call, text, email, and visit.
Playbooks
Three plays, always running.
Automations configured for a dealership or shop, not blank templates. Each one is a trigger, a sequence, and an outcome you can see on the pipeline.
Speed-to-lead
Trigger A website, marketplace, or missed-call lead arrives
- Instant text and email reply asks vehicle, timeline, and trade-in
- Lead lands on the sales pipeline with the answers attached
- A booking link offers a test drive; quiet leads get re-touched
You reach the buyer while the other stores are still checking the inbox.
Declined-work recovery
Trigger An estimate is declined or left open past a set number of days
- A plain follow-up text goes out referencing the written estimate
- Replies land on the service pipeline for the advisor to work
- The cadence continues at a respectful pace until they book or opt out
Work you already quoted comes back without anyone chasing it.
Service-due comeback
Trigger A maintenance interval or seasonal date comes due
- The customer gets a reminder text with a self-booking link
- Booked visits get confirmations and day-before reminders
- No response rolls the customer into the next cycle, not out of the system
Bays fill from your own customer list, not just walk-ins.
Honest scope
What it handles - and what stays with your techs.
Selling and fixing cars is licensed, warrantied, regulated work. The boundary between the front office and the shop floor is drawn on purpose - MapleConnect works the front-office side and does not cross it.
Front office, not the service bay
MapleConnect captures leads, answers, schedules, follows up, and logs every touch. Diagnosis, repair orders, parts, warranty work, and financing live in your DMS or shop-management system and with your technicians and F&I people - the CRM keeps that side of the store busy, it never does the work.
Every conversation, written down
Each call, text, email, and appointment lands on the customer’s timeline the moment it happens, so whoever is at the counter can pick up the story mid-sentence. It is an activity history, not a compliance program - what your legal and warranty record-keeping must contain is for your own counsel and your manufacturers to define.
Permission-first outreach
Reminders and campaigns only reach customers who said yes: consent is recorded at capture, and a stop reply or an unsubscribe ends the thread on that channel immediately. The software gives you the levers, not the legal answer - what TCPA and your state require of a dealership or shop is a question for your own counsel.
Pricing
Flat pricing. The whole team works.
A store runs on headcount - advisors, porters, BDC reps, weekend salespeople - and per-seat software taxes every one of them. MapleConnect charges one flat monthly price, however many people log in.
Essential
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
Professional
$299/mo flat
The most popular plan: deeper automation and campaigns.
Premium
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
The platform behind it, piece by piece.
AI Voice AnsweringLead ManagementSMS CampaignsOnline BookingAgentic AI Follow-UpCall RecordingsCompare CRMs
MapleConnect for neighboring industries
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That buyer is already texting the store down the road.
Answer first. Start on the free plan, keep flat pricing as you grow, and bring your customers over with free guided migration.
- No credit card to start
- Free plan available
- Free guided migration