Roofing CRM
Storm and leak callers hire whoever answers and shows up first. MapleConnect picks up your line, texts back every missed call, books inspections into your routes, and chases every open estimate - with CRM, AI voice, SMS, email, and booking working as one front office.
Five instruments, one front office: the CRM keeps every homeowner and every job, AI voice answers the line while your crews work, SMS and email chase the estimates, and booking fills your inspection routes.
A roofing CRM is the system that catches every inbound lead - storm calls, leak calls, website forms, ad leads, referrals - answers fast, gets an inspection on the calendar, and works the estimate until the homeowner signs or says no. The mechanics matter because roofing demand arrives in surges. A hailstorm produces a week of frantic phone traffic, homeowners call three or four contractors at once, and the company that answers first usually takes the inspection slot and the job.
MapleConnect is an AI-native roofing CRM. An AI voice agent answers the line while your crews are on roofs, every missed call gets an instant text back, and new leads are asked the questions your inspector needs: leak or storm damage, the address, the age of the roof. Inspections book themselves into open route windows with reminders attached, and every open estimate sits on a follow-up cadence that keeps working after your team has moved to the next job.
It stays on the office side of the ladder. MapleConnect does not measure roofs, produce takeoffs or estimates, manage production, or touch insurance claims - platforms like JobNimbus, AccuLynx, and Roofr own that work, and MapleConnect runs alongside them. Its job is the front office: capture the lead, answer first, book the inspection, chase the estimate, and keep a record of every call, text, and email so nothing depends on somebody remembering to follow up.
The problem
None of these look like emergencies from inside the truck. Each one is a call nobody could take or a follow-up nobody had time for - and each one is a job that went to another roofer.
Your best people are on a deck or in an attic when the homeowner calls. The call rings out, the voicemail goes unheard until evening, and by then the homeowner has booked an inspection with whoever picked up.
After hail or high wind the phone rings for days, then goes quiet for months. A small office cannot staff for the spike, so the highest-intent leads of the year arrive exactly when nobody can work them.
You drove out, climbed the roof, wrote the quote - and the follow-up stopped at one call. Homeowners rarely sign on the first touch, and a quote nobody chases quietly becomes another contractor’s job.
Unsold quotes and aged inquiries pile up in a folder nobody has time to re-work. Some of those homeowners still need a roof; without a reactivation system, none of them will hear from you again.
A working day
A representative day for a roofing company on MapleConnect. The AI moments happen while your crews work; your moment is the one only a roofer can do.
Three homeowners called after the wind came through yesterday evening. Each one reached the AI voice agent, gave an address and a description of the damage, and picked an inspection slot - all on the board before the first truck rolls.
A caller rang twice while the crew loaded trucks and left no voicemail. The instant text-back landed before they dialed the next roofer, and they replied with photos of shingles scattered across the lawn.
The inspection itself is yours: walking the deck, reading hail bruises and lifted flashing, giving the homeowner a straight answer on repair versus replacement. The CRM just made sure you were the one standing up there.
Reminder texts go to every inspection on tomorrow’s schedule. One homeowner reschedules by reply, and the slot reopens before a truck wastes the drive across town.
Every quote that hit its follow-up date receives a check-in text. Two homeowners answer within the hour - one has a question about the shingle line, and that thread is flagged for your callback.
A homeowner with water coming through a ceiling reaches the AI voice agent, gets booked into the first morning slot, and is flagged urgent. The job is on your pipeline before the office opens.
What you get
Six capabilities matched to how roofing work actually arrives: in surges, by phone, from people standing in a wet hallway.
An AI voice agent answers your office line 24/7, asks whether it is a leak, storm damage, or a replacement, captures the address and roof details, and books the inspection - or flags urgent calls to a human right away.
Any call that rings out triggers an instant text, so the homeowner can describe the damage, send photos, and book by reply instead of dialing the next contractor on their list.
Website forms, ad leads, and call-ins all get a response in seconds - the same discipline on the fortieth storm inquiry of the week as on the first, without hiring temporary office staff.
Homeowners pick inspection and estimate slots from windows you control, confirmations and reminders go out automatically, and reschedules free the slot instead of producing a wasted truck roll.
Open quotes sit on SMS and email cadences that run for days and weeks after delivery, and the moment a homeowner replies or the cadence runs out, you get a call task with the whole thread attached.
Aged leads and unsold estimates get re-worked by campaigns instead of sitting in a folder, and finished jobs trigger a review request while the new roof is still the talk of the street.
Hear it work
A representative morning-after-hail call answered by the AI voice agent (illustrative, not a recording). Insurance and claim questions always route to your inspector.
Thanks for calling Ridgeline Roofing, this is the scheduling assistant. Is this about a leak, storm damage, or a new roof?
Storm damage, I think. That hail last night - I found pieces of shingle all over the yard this morning.
Sorry to hear that - let’s get an inspector out to look at it. Can I get your name and the property address?
Marcus Bell, 2214 Foster Lane.
Thanks, Marcus. Two quick things for the inspector: is any water coming inside, and do you know roughly how old the roof is?
Nothing inside yet. The roof went on when we bought the place, so about fifteen years.
Got it, noted for the inspector. I have tomorrow between 9 and 11 AM, or Thursday afternoon between 1 and 3. Which suits you?
Before you book me - will you handle the insurance claim with my insurance company?
That is a conversation for the inspector - anything involving your claim stays with him, and he can walk you through what he finds on site. For the visit itself, does tomorrow between 9 and 11 work?
Yes, tomorrow morning works.
You are booked for tomorrow between 9 and 11 AM at 2214 Foster Lane. I will text a confirmation and a reminder - is this number good for texts?
It is. Thanks, that was quick.
The shift
Playbooks
Three automations configured for a roofing company from day one - each a trigger, a sequence, and an outcome you can see on the pipeline.
Trigger A storm passes through and the phone starts ringing
The surge becomes a full inspection schedule instead of a full voicemail box.
Trigger A quote is delivered and the homeowner goes quiet
Every estimate signs or closes out - none of them just fade.
Trigger A lead or unsold quote crosses its aging threshold
The folder of old quotes turns back into inspection appointments.
Honest scope
Roofing jobs involve ladders, adjusters, and licensed trades. MapleConnect is precise about which part of that it touches.
MapleConnect captures leads, answers, schedules, and follows up. It does not measure roofs, produce takeoffs or estimates, order material, or manage production - platforms like JobNimbus, AccuLynx, and Roofr keep that work, and MapleConnect feeds them signed jobs.
The AI voice agent never advises on insurance claims, coverage, or supplements. It captures the damage details and books the inspection; the claim conversation belongs to your inspector, the homeowner, and their adjuster.
Texting consent can be captured and recorded, opt-outs are honored across SMS and email, and outreach can respect quiet hours. That supports tidy records - your TCPA and state obligations stay with your company and its counsel.
Pricing
Per-seat pricing punishes a roofing company for giving office staff, canvassers, and project managers a login. MapleConnect is flat: the whole company works one pipeline at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
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