Education CRM
Families tour two or three schools and enroll where the conversation is easiest. MapleConnect answers every inquiry in seconds, books the tour, chases the unfinished application, and runs re-enrollment season - so admissions keeps moving while your people teach.
Five instruments, one system: a CRM that holds every family, AI voice on the admissions line, SMS and email carrying the follow-up, a chatbot on your site, and booking that fills the tour calendar.
Enrollment is a sales process that nobody in a school likes to call a sales process. A parent fills out an inquiry form, compares three or four programs in the same week, and enrolls where the conversation feels easiest. An education CRM organizes those inquiries into a pipeline - inquiry, tour, application, enrolled - and automates the follow-up between stages, so the family that asked about fall admission in March still hears from you in April.
MapleConnect is an AI-native education CRM built for schools, academies, tutoring centers, and course creators. When an inquiry arrives from your website, a program page, or a missed call to the front office, it replies by text and email in seconds, asks about the student’s age, program interest, and start date, and books a tour or consult on your calendar. The same engine runs application reminders, re-enrollment season, and launch-window follow-up for cohort-based courses.
It stays out of the classroom. MapleConnect handles capture, response, nurture, scheduling, and a record of every touch with every family. Curriculum, grading, student records, and academic decisions live with your teachers and your student information system - the CRM makes sure a family who is ready to enroll actually reaches the people who teach, instead of stalling in an unread inbox.
The problem
None of these look like emergencies on any given day. Over a term, they are the difference between a full roster and a quiet one.
The front desk answers between bells, so a form submitted at 9:00 AM gets read at 4:00 PM - and by then the family has toured somewhere else. Course creators feel the same physics: a launch-window question that ages a day usually stops being a question.
A booked tour with no confirmation, no reminder, and no reschedule path is a coin flip. Every empty slot was a family at peak interest, and nobody has time to call them all back by hand.
The family meant to finish. A missing document, a busy week, a form that timed out - and the file sits half-done for a month while a school with simpler follow-up enrolls them. Nobody notices until the term starts.
Retention season runs on spreadsheets and memory. Families you counted as returning drift away without a single conversation, and the gap only shows up when the fall roster comes in short.
A working day
A representative working day with MapleConnect on the front office. The AI moments run on their own; the moment marked you is the one no software should touch.
Two program inquiries from last evening and a missed call already have a text and email reply, each asked the basics: grade level or program, start date, and how the family heard about you.
A parent picked the Saturday 10:00 AM slot from the booking link. Confirmation and reminder texts are scheduled, and the family sits in the Tour stage with their intake answers attached.
The walk-through, the questions about teachers and fit, the judgment call about whether this student will thrive - the part only your people can do, with the family’s whole history on one timeline instead of three inboxes.
Every family that started an application and went quiet receives a plain-language text with a link back to exactly where they left off. Two reply within the hour.
Current families in the re-enrollment window get their reminder by text and email. Replies land as tasks for the registrar; silence just means the next respectful touch is already scheduled.
A parent calls after pick-up and reaches the AI voice agent, which captures the student’s grade, their timeline, and contact details, then books a weekend tour. It is on the pipeline before the office opens.
What you get
Six capabilities, each doing a specific job in the enrollment funnel of a school, academy, or course business.
Website forms, program pages, ad leads, and missed calls to the front office get an instant text and email response with qualifying questions - grade level, program, start date - and routing to the right admissions person.
An AI voice agent answers 24/7, captures the student’s grade or program, the family’s timeline, and callback details, books tours, and logs every call to the family record. Tuition and placement questions route to your staff.
Visual stages for inquiries, scheduled tours, open applications, and enrollments - with every call, text, and email on the family timeline, so the registrar and admissions can pick up any file cold.
Self-serve booking links for campus tours, open houses, and discovery calls, with confirmations, reminders, and a one-tap reschedule path - so a busy week becomes a new time, not an empty slot.
Automated SMS and email sequences keyed to where the family sits: a fast cadence for fresh inquiries, patient term-ahead education for early researchers, and completion nudges for open applications.
Scheduled re-enrollment cadences for current families, sibling and alumni outreach for schools, and past-student reactivation for course creators launching the next cohort.
Hear it work
A representative late-afternoon call to a private school, answered by the AI voice agent (illustrative, not a recording). Tuition assistance, placement, and academic questions always route to admissions staff.
Thank you for calling Harborlight Academy, this is the virtual assistant. How can I help you today?
Hi - we’re moving to the area next month and I’m looking at schools for my daughter. She’s going into fourth grade.
Welcome, and happy to help with that. Fourth grade admissions is handled by our team, and I can get everything set up for them. May I have your name?
Priya Raman.
Thanks, Priya. What is the best phone number and email to reach you, and is this number okay for text messages?
This number works for texts, and my email is priya.raman@email.com.
Got it. Two quick questions so admissions is prepared: when would your daughter start, and is she coming from a public or private school?
She’d start in about five weeks, and she’s at a public school now. Can I also ask how tuition assistance works?
Tuition assistance is a conversation for our admissions director - she handles aid and placement questions directly, and I’ll flag it on your file so it comes up first. The next campus tour with time to discuss it is Saturday at 10:00 AM. Shall I book you in?
Saturday at 10 works.
You’re booked for Saturday at 10:00 AM, and I’ve texted you a confirmation with parking details and what to bring. Anything else I can help with this evening?
No, that covers everything. Thank you.
The shift
Playbooks
Automations configured for enrollment work from day one. Each is a trigger, a short sequence, and an outcome you can check.
Trigger A program inquiry, ad lead, or missed call reaches the front office
Yours is the first school the family actually talks to.
Trigger A family starts an application and stalls for three days
Files get finished or families say no - either way the pipeline stays honest.
Trigger The re-enrollment window for the coming term opens
Retention is worked as a process, not a last-week scramble.
Honest scope
Schools hold family trust and information about minors. MapleConnect is explicit about which side of that line it works on.
MapleConnect captures inquiries, responds, nurtures, schedules, and logs every touch with every family. Curriculum, grading, student records, placement, and academic decisions live with your teachers and your student information system - the CRM feeds enrollment into that world, it never reaches into it.
Tours, calls, texts, and emails write themselves onto each family’s timeline as they happen, so the registrar is never reconstructing a conversation from memory. Treat that history as an aid to your record-keeping, not a compliance program: what FERPA and your state’s student-privacy rules require of a school is for you and your counsel to define.
Parents tell you how they want to be reached, and the system remembers: consent is recorded when a family gives it, and a stop or unsubscribe halts SMS and email immediately. What counts as proper consent for contacting parents and adult students - under TCPA or any student-privacy rule that applies to you - is a question for your counsel; the software enforces the answer you choose.
Pricing
Per-seat pricing punishes a school for putting the front desk, the registrar, and admissions in the same system. MapleConnect is flat: everyone works the same enrollment pipeline at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
MapleConnect for neighboring industries
Start on the free plan, keep flat monthly pricing as you grow, and let the team migrate your lists for free - the next inquiry gets answered in seconds.