Real Estate CRM
Portal leads go to whoever answers first, and you are in showings all day. MapleConnect texts and emails back before the buyer closes the listing tab, works buyers and sellers on their real timelines, and keeps your sphere warm — with CRM, AI voice agents, texting, email, and booking in a single system.
One system covers the whole front office: the CRM holds every buyer, seller, and sphere contact, AI voice answers the phone while you are in a showing, SMS and email carry the nurture, and online booking fills the tour calendar.
A real estate CRM is software that gathers every lead — portal inquiries, website forms, sign calls, open house sign-ins — into one pipeline and automates the follow-up between first contact and closing. The mechanics matter in this business because the lead does not wait: portals send the same inquiry to several agents, and buyers who are six months out disappear unless someone keeps a patient, structured cadence going while the agent is busy with clients who are closing now.
MapleConnect is an AI-native real estate CRM. When an inquiry arrives, it replies by text and email in seconds, asks the qualifying basics — buying or selling, area, timeline, financing — and offers a showing or consult slot on your calendar. Buyers who are not ready enter a nurture cadence matched to their timeline, and the same discipline runs on your sphere and past clients, the channel most agents know funds their best years and rarely work systematically.
It stays on the front-office side of the line. MapleConnect handles capture, first response, nurture, scheduling, and a logged record of every touch. Pricing strategy, comparative market analysis, offers, negotiation, contracts, and disclosures stay with you and your broker — the license does that work. The CRM makes sure every lead, sign call, and open house visitor actually reaches that expertise instead of dying in a portal inbox.
The problem
Not dramatic failures — just delays and skipped touches. In a business where the client picks whoever answers, each one is a lost side of a deal.
A portal inquiry usually goes to several agents at once, and the buyer works with whoever talks to them first. You are physically unable to answer while showing houses — which is exactly when the leads come in.
The buyer who is six months out needs months of patient touches before they are ready. Most agents work the hot leads and drop the slow ones, then watch those same names show up in closed listings a year later.
Open house visitors write their number down and never hear from anyone again. The follow-up was always the plan for Monday, and Monday belongs to whichever deal is on fire.
Past clients and the people who know you transact every few years and refer in between — but only if you have stayed in touch. Sporadic outreach means the referral goes to whoever showed up in their feed last week.
A working day
A representative working day with MapleConnect on the desk. The AI moments happen without you; your moment is the work only a licensed agent can do.
Two portal inquiries and a missed sign call from yesterday evening each got a text and email within seconds, along with the qualifying basics: buying or selling, target area, timeline, and financing status.
A buyer picked Saturday 11:00 AM from the booking link for the Alder Court listing. Confirmation and reminder texts are scheduled, and the contact sits in the pipeline with the intake answers attached.
The listing appointment is yours alone: walking the house, reading the sellers, making the pricing case. You arrive with the full inquiry history on one timeline instead of scraps across three apps.
Every visitor from the weekend sign-in gets a thank-you text with one question about their search. Two replies come back warm and are flagged for you; the rest enter a patient drip.
Buyers and sellers in escrow get plain-language updates as their files move — inspection scheduled, appraisal back — so nobody calls at 9 PM asking whether anything is happening.
An evening caller asks about a listing they drove past. The AI voice agent captures their details and timeline, books a showing for tomorrow, and logs the call — it is on your pipeline before breakfast.
What you get
Each one earns its place by owning a real moment in an agent’s week — the 7 AM portal ping, the phone that rings mid-showing, the past client four years after the keys.
Whether it starts on a portal, a yard sign, a web form, or an ad, the reply goes out in seconds by text and email, asks the buy-or-sell basics, and drops the contact with the agent who covers that area — while the buyer is still looking at the listing.
An AI voice agent answers around the clock, captures which property the caller wants, their intent and timeline, books showings, and logs the call to the contact. Pricing and offer questions route to you.
Separate visual pipelines from first inquiry to closed, with every call, text, email, and showing on the contact timeline — so a teammate can cover a client without a briefing.
Automated SMS and email cadences keyed to readiness: fast touches for buyers ready now, patient check-ins for the six-months-out crowd, escrow updates for clients under contract.
Online booking for showings, buyer consults, and listing appointments, synced to your calendar with automatic confirmations and reminders — fewer no-shows at the lockbox.
Home anniversaries, seasonal check-ins, and referral touches run to your sphere all year, so the family you closed four years ago calls you — not the agent who mailed them a calendar.
Hear it work
A representative evening call answered by the AI voice agent (illustrative, not a recording). Pricing, offers, and negotiation always route to a licensed agent.
Good evening, you’ve reached Birchline Realty. I’m the office’s virtual assistant — I can answer listing questions and set up showings. What can I do for you?
Hi — I’m calling about the house on Alder Court, the one with the blue door that just listed. Is it still available?
It is. 214 Alder Court went active this week and showings are open — I have tomorrow at 5:30 PM or Saturday at 10:00 AM. Would either of those work?
Tomorrow at 5:30 would be great. We’ve driven past it twice today.
Twice in one day — it clearly made an impression. Whose name should I put on the showing?
Marcus Bell. It’ll be me and my wife.
Down for two, Marcus. Where should the confirmation go — does a text to this number reach you, and is there an email you want it copied to?
Text this number, and copy marcus.bell@email.com.
Done. So the agent knows where you are in the process: have you already spoken with a lender, and would this purchase depend on selling another home?
We were pre-approved last month, and we rent right now, so no sale on our side. Do you think the sellers would take less than asking?
I leave the money questions to the person with the license — your agent can pull the comparables and talk strategy at the showing tomorrow. I’ve noted your pre-approval on the file so she comes prepared.
Fair enough. See you tomorrow at 5:30, then.
Confirmed: 214 Alder Court, tomorrow at 5:30 PM. The text with the address and parking notes for the cul-de-sac is already on its way. Enjoy your evening, Marcus.
The shift
Playbooks
Automations set up for a real estate desk on day one — each is a trigger, a sequence, and an outcome you can check.
Trigger A portal lead, sign call, or website form arrives
Five agents got the same inquiry; yours is the number that texted back.
Trigger An open house wraps and the visitor list is added
The sign-in sheet becomes pipeline instead of paper.
Trigger A home anniversary or a set check-in date arrives
The next listing or referral conversation starts with you.
Honest scope
Real estate is licensed work. MapleConnect is explicit about which side of the license it operates on.
MapleConnect owns the unglamorous half: capture, first response, nurture, scheduling, and the log of every touch. Pricing strategy, CMAs, offers, negotiation, contracts, and disclosures belong to you and your broker — the CRM delivers opportunities to that expertise, it never substitutes for it.
As calls, texts, emails, and showings happen, they attach to the contact automatically — one shared history the whole team reads from. That log supports your own record-keeping; what your brokerage and state regulator actually require of those records is defined by them and your counsel, not by the software.
The system stores what each person agreed to and shuts off SMS and email the moment they opt out, so no drip keeps running past a withdrawn permission. Whether a given campaign satisfies TCPA, do-not-call, or state advertising rules is a judgment for your broker and counsel.
Pricing
Real estate teams grow in odd shapes — a buyer’s agent here, a transaction coordinator there. Flat pricing means adding them never changes the bill.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
MapleConnect for neighboring industries
Be the agent who replies first without living on your phone. Free plan to start, flat monthly pricing, and a free guided migration of the database you already have.