Speed-to-lead on every inquiry
Intro-offer forms, ad leads, and missed calls get an instant text and email reply with the qualifying basics - classes or PT, goal, preferred times - and a booking link before the lead messages the next gym.
Fitness & Wellness CRM
The fitness CRM that turns trials into members.
Leads text your intro offer at 9 PM and call while you’re coaching. MapleConnect answers in seconds, books the intro session, carries the trial to a membership decision, and notices when members start to fade - without adding front-desk headcount.
- No credit card to start
- Free plan available
- Free guided migration
One platform runs the whole front of house: the CRM keeps every lead and member on one timeline, AI voice answers the phone while you coach, SMS and email carry the follow-up, and online booking fills your intro slots.
- CRM & pipelines
- AI voice agents
- SMS & email
- Online booking
- Automations
What a fitness CRM is really for.
A fitness CRM is software that organizes leads, trial members, and current members into pipelines, then automates the follow-up between stages so nobody slips away while you are on the floor. The mechanics matter in this business: leads come in from ads and intro-offer forms at all hours, the trial-to-member decision happens within days, and the people most likely to cancel stop showing up weeks before they ever tell you.
MapleConnect is an AI-native CRM for gyms, studios, and coaches. When someone fills your intro-offer form, clicks an ad, or calls while you are mid-class, it replies by text and email in seconds, asks what they are looking for, and books the intro session on your calendar. Through the trial it keeps the conversation going day by day, and after the join it runs the reminders, check-ins, and win-back outreach that retention actually depends on.
Notice what that list leaves out. MapleConnect works the front of house - capture, response, nurture, scheduling, and a record of every touch across text, email, and phone. Programming, coaching, form correction, and anything touching a member’s health or injuries stay with you and the qualified professionals on your floor. The CRM’s job is narrower and relentless: make sure every lead, every trial, and every fading member reaches a human conversation instead of disappearing between classes.
The problem
Where a gym loses its next members.
None of these look like emergencies on any given day. They are missed calls, skipped check-ins, and quiet weeks - and each one is a membership that never happened or one that lapsed.
Leads arrive while you are coaching
The intro-offer form fires at 9 PM; the phone rings during the noon class. By the time you are off the floor, the lead has messaged two other gyms - and the one that answered first usually gets the visit.
Trials that never turn into joins
Someone takes class one, says it was great, and vanishes. The trial-to-member window is a few days of momentum, and it closes silently when nobody follows up between visits.
No-shows hollow out the schedule
An intro session or PT slot booked a week ago is easy to forget without a reminder. The no-show costs you the slot, the coach’s prep, and usually the prospect - most never rebook on their own.
Members quietly quit before they cancel
Attendance fades for weeks before the cancellation email arrives. Without a system that flags the fade and reaches out, the first time you hear about it is the moment it is already too late.
A working day
One day at the gym, with the desk covered.
A representative working day with MapleConnect running the front of house. AI moments happen without you; your moment is the one only a coach can deliver.
- 5:55 AMAI does this
Last night’s leads answered before the 6 AM class
Nobody staffed the desk overnight, yet the 9 PM inquiries are handled: each got a text and a follow-up email within seconds of arriving, plus three quick questions - classes or PT, what they’re training for, and which times fit their week.
- 8:40 AMAI does this
Intros land on the calendar
By mid-morning, Saturday’s 10:00 AM intro slot has a name on it - a lead self-booked from the link, no phone tag with the desk. Reminder texts queued up behind the confirmation, and the card moved itself to Intro booked with the goal and preferred times already on the timeline.
- 11:00 AMYou do this
You coach the intro that decides it
The trial visitor meets a coach, not a funnel. You run the session, read their goals and their nerves, and make the recommendation only someone who just trained them can make.
- 1:30 PMAI does this
Trial members hear from you between visits
Day-three check-ins go out to everyone mid-trial: a short text asking how the first sessions felt, with the booking link for the next one. Replies land on the contact timeline, ready for a human answer.
- 4:15 PMAI does this
Fading members get a nudge
Members tagged at-risk enter the win-back cadence: a friendly check-in today, an invitation later in the week. Anyone who replies is pulled out of the sequence and onto your call list.
- 7:45 PMAI does this
The line answers while you coach the evening class
A caller asks about the intro offer, hears the details, and books Tuesday. The call is recorded, logged to a new contact, and waiting on your pipeline when class lets out.
What you get
Built around how memberships are actually won.
Six capabilities, each mapped to a job at the gym - the intro offer, the trial window, the fade - not a generic feature list wearing workout clothes.
AI voice answering while you coach
An AI voice agent answers every call, shares your intro-offer details, captures goals and contact information, books the session, and logs the recording. Injury and health questions route to a coach.
Online booking with reminders
Leads and members self-book intros, consults, and PT sessions from a link. Confirmations and reminder texts go out automatically, so the slot you held is the slot that shows up.
Trial-to-member nurture
Day-keyed SMS and email sequences carry each trial from session one to the join conversation - check-ins tuned to their stated goal, with the membership question raised while momentum is real.
Retention and win-back campaigns
Members tagged at-risk or lapsed enter respectful win-back cadences with the right message and offer. Replies come off the sequence and onto your pipeline as conversations that need a human.
Pipelines from lead to member
Visual stages from new lead to intro to trial to member, with every call, text, email, and booking on one contact timeline - so anyone covering the desk can pick up a conversation cold.
Hear it work
A 7 PM lead, booked by text.
A representative text exchange after an intro-offer form arrives during the evening class (illustrative, not a real transcript). Health, injury, and programming questions always route to a coach.
AI agent
Hi Maya, this is the assistant at Ironworks Fitness - thanks for grabbing the two-week intro offer. Want me to get your first session booked?
Caller
Yes please. Do you have anything in the evenings? I work until 6.
AI agent
We do. This week there are intro slots Tuesday at 7:15 PM and Thursday at 6:45 PM. Either work for you?
Caller
Thursday 6:45 works.
AI agent
Booked - Thursday 6:45 PM with coach Dana. Wear something you can move in and come ten minutes early for a quick walkthrough. Can I ask what you’re mainly training for?
Caller
Mostly strength, and honestly just consistency. I do have a shoulder that acts up - is that a problem?
AI agent
Consistency is exactly what the intro is built around. The shoulder is a question for coach Dana - I’ve added a note so she can talk through modifications with you Thursday before you lift anything.
Caller
Great. What do I need to bring?
AI agent
Just water and regular training shoes. There’s a short waiver to sign at the desk when you arrive.
Caller
Perfect. Is parking easy?
AI agent
There’s a lot behind the building - the entrance is off Milton Ave. I’ve texted you a map pin, and you’ll get a reminder Thursday afternoon. Anything else?
Caller
No, that’s everything. See you Thursday.
The shift
The front desk, with and without it.
Before
- Ad leads and intro-offer forms wait until you are off the floor; the 9 PM ones wait overnight.
- Trial visitors take class one, say it was great, and are never heard from again.
- No-shows are discovered when the intro slot sits empty and the coach is standing there.
- A member’s attendance fades for six weeks before anyone notices - usually via the cancellation email.
- Conversations live in Instagram DMs, your personal phone, and a notebook at the desk.
With MapleConnect
- Every lead gets a text within seconds - at 9 PM, mid-class, whenever it arrives.
- Trials get a day-by-day cadence that carries them to the membership decision.
- Confirmations and reminders go out before every intro and session, automatically.
- At-risk members are flagged and hear from you while there is still time to bring them back.
- Each contact carries a single running history - calls, texts, emails, bookings - that any shift can pick up cold.
Playbooks
Automations a gym can switch on in week one.
Playbooks configured for how gyms and studios actually sell and keep memberships - each one a trigger, a sequence, and an outcome you can watch on the pipeline.
Intro-offer speed-to-lead
Trigger An intro-offer form, ad lead, or missed call arrives
- Instant text and email reply asking the two or three qualifying basics
- Booking link offered for the next open intro slot
- Quiet leads are re-touched on a fast cadence until they book or opt out
The lead’s first real conversation is with your gym, not the one down the street.
Trial to member
Trigger An intro session is completed or a trial period starts
- Same-day thank-you text with the booking link for session two
- Day-keyed check-ins through the trial window, tuned to their stated goal
- A join conversation is queued for you before the trial runs out
Trials decide while the momentum is real, instead of drifting off after class one.
Quiet-quit win-back
Trigger A member is tagged at-risk or a set check-in date arrives
- A personal check-in goes out by text - a question, not a promo blast
- Replies land on your pipeline as conversations that need a human
- Lapsed members enter a respectful reactivation cadence with a clear offer
Cancellations you used to learn about by email become conversations you have first.
Honest scope
What it handles - and what stays with your coaches.
People trust a gym with their bodies. MapleConnect is deliberate about which side of that trust it works on.
Front of house, not the training floor
The system’s territory is the desk: capturing inquiries, answering fast, nurturing trials, filling the calendar, and keeping the touch history. Programming, coaching, form correction, and nutrition guidance stay with your certified coaches - and anything medical stays between the member and their own health professionals.
A record of every touch
Every call, text, email, and booked session writes itself to the contact record, so the morning shift can see exactly what the evening shift said. Logging like this supports good record-keeping - it does not define your legal obligations, which stay with you and your own counsel.
Consent-aware texting
Members choose what they hear from you: the system records consent when it is given and enforces opt-outs across SMS and email, keeping campaigns and check-ins inside those boundaries. What TCPA and local rules require of your gym specifically is a question for your counsel, not your software.
Pricing
Flat pricing. The whole team works.
Gyms run on thin margins and part-time staff. MapleConnect’s pricing is flat, not per-seat, so every coach and every front-desk shift can work the same system without the bill creeping up.
Essential
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
Professional
$299/mo flat
The most popular plan: deeper automation and campaigns.
Premium
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
Keep exploring
The platform behind it, piece by piece.
AI Voice AnsweringAgentic AI Follow-UpLead ManagementSMS CampaignsEmail MarketingOnline BookingCompare CRMs
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The next lead texts while you’re mid-class.
Let it answer while you finish the session. Start on the free plan, keep one flat monthly price as the gym grows, and bring whatever runs your desk today across with free guided migration.
- No credit card to start
- Free plan available
- Free guided migration