Veterinary CRM
Pet owners call whichever clinic picks up. MapleConnect answers your line 24/7, books and confirms visits, rescues missed calls by text, and runs vaccine and wellness recall on its own - CRM, AI voice, SMS, email, and online booking in one system.
One system runs the front of the practice: the CRM holds every client and pet household, AI voice answers the phones, SMS and email carry reminders and recall, and online booking keeps the schedule full.
A veterinary CRM is front-office software that captures every new-client call, books and confirms appointments, runs vaccine and wellness recall, and keeps each client’s conversations on one timeline. In a clinic, the phone is the business: pet owners call at lunch, between school runs, and after closing, and the practice that answers is usually the practice that gets the puppy for the next fourteen years. The CRM’s job is to make sure that practice is yours.
MapleConnect is an AI-native veterinary CRM. An AI voice agent answers the line around the clock, books routine visits into open slots, and recognizes emergency language so it follows your escalation rules instead of improvising. Missed calls get a text back in seconds. Reminders replace the morning confirmation marathon, and recall series reach clients whose pets are due for vaccines, dentals, or parasite prevention but have nothing on the schedule.
It works alongside your practice-management system, not inside it. Medical records, treatment plans, prescriptions, and triage stay with your veterinarians and your PIMS. MapleConnect handles the conversations around the medicine: capture, response, booking, reminders, recall, reactivation, and a log of every call, text, and email - so the front desk stops being the bottleneck between a worried owner and an exam-room slot.
The problem
None of these are dramatic. They are minutes and missed rings - and each one quietly hands a fourteen-year client relationship to the clinic down the road.
Lunch, school pickup, and the hour after close are when pet owners call - and when reception is thinnest. A worried owner who reaches voicemail dials the next clinic on the map, and a first visit that would have become years of care goes with them.
Reception spends the first hour of every day phoning tomorrow’s appointments by hand. It is slow, it interrupts check-ins at the counter, and no-shows still slip through whenever nobody picks up.
Pets drift overdue for vaccines, annual exams, dentals, and parasite prevention because reaching them means pulling a report and working a call list. The revenue lapses, and so does the animal’s care.
A phone at the desk, a texting app on a shared tablet, an inbox nobody owns, sticky notes on the PIMS monitor. Nobody can see the whole story of a client and their pets, so things get promised twice and done never.
A working day
A representative day at a small-animal practice on MapleConnect. The AI moments happen without anyone at the desk; your moment is the medicine.
An after-hours caller booked a new-kitten exam for this week, and a refill request was logged and flagged for the veterinary team to review - nothing sat on voicemail waiting for opening time.
Reminder texts go out to tomorrow’s schedule and confirmations land as replies. One client reschedules by text, and the freed slot is instantly bookable again - no phone marathon at the desk.
The dental you are performing, the diagnosis you are weighing, the hard conversation with a frightened owner - the work only a veterinarian can do, done without glancing at a ringing phone.
Three calls ring out while the team eats. Each caller gets a text back in seconds; two book appointments by reply, and one question about boarding hours is answered on the spot.
Clients whose pets are overdue for vaccines, wellness exams, or prevention refills receive their recall message with a booking link. The series pauses automatically for anyone who books.
A routine caller books a nail trim for Friday. Another caller describes symptoms that sound urgent - the AI stops booking and routes them by your escalation rules to your after-hours instructions.
What you get
Each capability maps to work a clinic already staffs for - answering, confirming, recalling, rescuing, reactivating, and remembering.
A natural-sounding AI answers 24/7, books and reschedules visits, and handles logistics like hours and directions. It recognizes urgent and emergency language and follows your escalation rules - it never gives medical or triage advice.
The moment a call rings out, the caller gets a text that keeps the conversation alive - a real reply and a booking link, not voicemail. A busy exam block stops costing you the new clients it used to.
Pet owners book from your website, the chat widget, or a call, and every booking triggers confirmations and a reminder sequence over SMS and email - so no-shows fall without a single manual confirmation call.
Automated recall series reach clients whose pets are due but unbooked - vaccines, annual exams, dentals, parasite prevention - and pause the moment a visit lands on the calendar.
Clients who have gone quiet get a friendly, patient SMS and email sequence inviting them to rebook, so a lapsed patient becomes an appointment again instead of a silent gap in the file.
Well-timed review requests go out after visits, and every call, text, email, and booking sits on a single timeline per client - beside your PIMS, never a competing copy of the medical record.
Hear it work
A representative evening call answered by the AI voice agent (illustrative, not a recording). Clinical questions - vaccines, symptoms, medications - always route to the veterinary team.
Thank you for calling Riverbend Animal Clinic, this is the clinic’s virtual assistant. How can I help you and your pet tonight?
Hi, we adopted a kitten from the shelter this weekend and she needs a vet. Are you taking new patients?
We are, and congratulations on the new kitten. I can book her first wellness exam right now. Could I get your name and hers?
I’m Priya, and the kitten is Mochi. The shelter said she’s about nine weeks old.
Thanks, Priya. For a first kitten exam I have Tuesday at 3:20 PM or Wednesday at 9:40 AM. Which suits you better?
Wednesday morning works. Should she get her shots at that visit? The shelter gave her something but I’m not sure what.
That is exactly the right question for the veterinary team, and I’m not able to give medical advice myself. I have noted it on the appointment so the doctor reviews Mochi’s vaccine history with you at the visit.
Okay, that makes sense. Is there anything I should bring?
Please bring any paperwork from the shelter, including vaccine or deworming records. What is the best mobile number for your confirmation and reminder texts?
It’s 555-0192.
Perfect - you and Mochi are booked for Wednesday at 9:40 AM. I have texted your confirmation, a reminder will follow, and your vaccine question is flagged for the doctor. Anything else tonight?
No, that was much easier than I expected. Thank you.
The shift
Playbooks
Preconfigured automations for a veterinary front desk - each one a trigger, a short sequence, and an outcome you can see on the schedule.
Trigger A call rings out during the lunch rush or after close
The booking stays with your clinic instead of the next result on the map.
Trigger A pet passes its due date for a vaccine, exam, dental, or prevention refill with nothing booked
Overdue care comes back onto the schedule without anyone working a call list.
Trigger An appointment is booked - for tomorrow or three weeks out
Fewer empty exam-room blocks, and no 9 AM confirmation marathon.
Honest scope
Veterinary medicine is licensed work. MapleConnect is explicit about which side of the exam-room door it works on.
MapleConnect answers, books, reminds, recalls, and logs every touch. Diagnosis, treatment, prescriptions, and the patient record live in your PIMS and with your veterinarians - the CRM keeps the schedule full and the conversations organized, nothing more.
The AI voice agent and chatbot handle logistics and booking. Clinical questions are captured and flagged for your team, and callers who describe an emergency are routed by the escalation rules you define - never advised by software.
Consent can be captured and recorded, opt-outs are honored across SMS and email, and every message is logged to the client timeline. Your obligations under messaging and privacy rules remain with the practice and its counsel - the software supports the discipline, it does not replace it.
Pricing
A growing clinic adds receptionists, techs, and a practice manager - and per-seat pricing taxes every hire. MapleConnect is flat: the whole front desk works one system at one monthly price.
$199/mo flat
The full CRM plus automation - priced flat, not per seat.
$299/mo flat
The most popular plan: deeper automation and campaigns.
$399/mo flat
Everything, including native AI voice agents on your line.
Start on the free plan and upgrade when the pipeline pays for it. See full pricing
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Make it your clinic. Start on the free plan, keep flat pricing as the team grows, and let free guided migration bring your client list across.